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SEBASTIAN SOLANILLA
[ PRODUCT DESIGNER ]
UX/UI · INFORMATION ARCHITECTURE · B2B
SELECTED PROJECTS
A continuous orbit through product, editorial and brand experiences.
MADE IN COLOMBIA
BASED IN MADRID.
Outside design, you'll probably find me walking around a new city, taking photos of random details, building LEGO, cooking something, at a concert, travelling or simply enjoying some time on my own. Music, photography, cinema, objects, people and spontaneous everyday moments constantly find their way into how I see and think about design.
I don't believe everything needs to be taken too seriously. Design should never be boring. It can be simple and useful while still having character, making people curious and, hopefully, bringing a little joy along the way.
The Master’s in Design strengthened my ability to approach design through research, strategy, and visual communication. It expanded my perspective beyond product development, allowing me to explore how design can respond to complex problems, communicate ideas clearly, and create meaningful experiences.
Curious by nature, a little obsessed with details, and always interested in understanding why things work the way they do and how they could work better.
My background is in Industrial Design, but I've never really stayed in just one side of design. I've moved between physical and digital products, visual design, 3D, branding and, eventually, UX/UI and digital experiences. It wasn't a perfectly planned path more a mix of curiosity, experimentation and following the things that genuinely interested me.
What I enjoy most is seeing an idea become real. That moment when a thought becomes a sketch, a sketch becomes a concept, and eventually something you can see, touch or interact with. I like experimenting, questioning, refining and finding that little something that gives each project its own personality.
Curious by nature, a little obsessed with details, and always interested in understanding why things work the way they do and how they could work better.
My background is in Industrial Design, but I've never really stayed in just one side of design. I've moved between physical and digital products, visual design, 3D, branding and, eventually, UX/UI and digital experiences. It wasn't a perfectly planned path more a mix of curiosity, experimentation and following the things that genuinely interested me.
What I enjoy most is seeing an idea become real. That moment when a thought becomes a sketch, a sketch becomes a concept, and eventually something you can see, touch or interact with. I like experimenting, questioning, refining and finding that little something that gives each project its own personality.
Approach
I connect research, structure and visual craft to shape digital products that feel considered from the first interaction to the final detail.
Perspective
My industrial design background brings systems thinking, material sensitivity and a human point of view to every interface and brand experience.
(OBSESSED WITH DETAILS).
[EXP.]
Almost eight years of designing, learning, changing perspectives and figuring things out along the way.
My journey has taken me through different sides of design, from physical products, packaging and visual communication to branding, e-commerce, UX/UI and digital products. Each role has brought a different way of thinking, new people to learn from and new problems to solve.
Working alongside developers, marketing teams, production, sales, content and other creatives has taught me that good design rarely happens in isolation. It comes from listening, asking the right questions, understanding different perspectives and connecting the dots.
Over time, I’ve learned not only how to design things, but how to understand the systems, people and decisions behind them. Today, I bring all those experiences together in my work as a Product Designer, creating digital experiences for B2B and e-commerce while still carrying with me everything I learned from designing beyond the screen.
Almost eight years of designing, learning, changing perspectives and figuring things out along the way.
My journey has taken me through different sides of design, from physical products, packaging and visual communication to branding, e-commerce, UX/UI and digital products. Each role has brought a different way of thinking, new people to learn from and new problems to solve.
Working alongside developers, marketing teams, production, sales, content and other creatives has taught me that good design rarely happens in isolation. It comes from listening, asking the right questions, understanding different perspectives and connecting the dots.
Over time, I’ve learned not only how to design things, but how to understand the systems, people and decisions behind them. Today, I bring all those experiences together in my work as a Product Designer, creating digital experiences for B2B and e-commerce while still carrying with me everything I learned from designing beyond the screen.
24’–26’
Led the end-to-end redesign of the company's B2B digital platform, transforming information architecture, user experience, branding, and content structure to create a scalable and intuitive customer experience.
Sago Packaging SolutionsMy education has never been about learning just one side of design. It started with Industrial Design, where I learned how physical products are imagined, researched, developed, prototyped and brought to life understanding materials, manufacturing, functionality and the people they are made for. From there, I moved into Design, UX/UI and Web Design, expanding that same way of thinking into digital products, interfaces and experiences. Together, these disciplines gave me something I value most: an end-to-end understanding of the product design process.
Universidad Complutense de Madrid
Madrid, Spain.
The Master’s in Design strengthened my ability to approach design through research, strategy, and visual communication. It expanded my perspective beyond product development, allowing me to explore how design can respond to complex problems, communicate ideas clearly, and create meaningful experiences.
22’–23’
IN DESIGN
Universidad El Bosque
Bogotá, Colombia.
The Bachelor’s in Industrial Design gave me a strong foundation in research, ergonomics, materials, manufacturing, prototyping, and product development. It taught me to understand people, systems, and production constraints, turning observations and ideas into thoughtful physical solutions.
14’–19’
IN DESIGN
Grupo Aspasia
Madrid, Spain.
The Certificate in Web Design expanded my digital practice into responsive interfaces, web structure, visual systems, and front-end fundamentals. It helped me connect design decisions with how experiences are built, tested, and adapted across devices.
24’–25’
IN WEB DESIGN
From the first question and early research to concept, structure, prototyping, visual design, development and the final experience. Physical or digital, I like understanding the whole picture, not just designing one piece of it.
